PR and Webpages

There are so many advantages to having a Webpage when running any business in the 21st century. This week I am particularly going to focus on the advantage of having a good Webpage in the communication and PR industry. With over hundreds of millions of people having access to the Internet across more than 190 countries. A Webpage has a wide global market that can break through geographical barriers. This is not only an effective form of media but an instant one too. Communication and PR companies look for as much exposure as they can possibly get having a well designed Webpage is vital for their business. PR companies pump big money into Webpage design and maintenance. This so they have a better engine ranking driving search traffic to their site. They also employ a person full time to ensure full customer interaction,web maintenance and to keep the design consistent and up to date. PR and communication companies are all about maintaining mutual relationships and Webpages are seen as a way to gain more trust with your target market. PR companies use this technology to full effect to gain customer satisfaction and loyalty. Webpages are also a cheap and flexible form of advertising. Being in the field of communications and PR it is important to stay connected at all times. Webpages fill this brief perfectly as they operate 24 hours 7 days a week. They also provide a customer care and contact information , they are a great source of reference. Finally we must remember that PR and communication companies constantly crave information about there clients and target audiences. Webpages provide a pool of knowledge for these companies by visitor polls, online surveys and comments. This is a useful and cheap way to create a database.

Niamh O'Rourke