PR and Google +

Today I am going to discuss the advantages of Google Plus when operating in an industry like PR. Firstly Google Plus has 400 million users registered and another 100 million active users. The site is free and it a very effective form of marketing because of its user base. It also uses circles a very clever form of marketing which allows individuals and business like PR to separate relevant audiences into different groups. This means that you can target the right audiences with the right material. Google Plus is also a custom engine so it makes relevant what is most popular come up first to those that is least relevant. Google plus increases awareness of your brand and drives traffic to your site. For an industry like PR unlimited editing power is essential as they need to constantly communicate with their customer. Another advantage to Google Plus which I touched on in the introduction is its wide audience. Everybody this day and age needs a email account for something whether it is for college, work or applying for a job. PR professionals are aware that individuals will sign up to Google Plus to maximise there online and emailing experience. It's infrastructure is also something which PR practitioners take to their full advantage. It has links to platforms like YouTube Facebook and twitter to mention a few. Pr companies can refer an individuals to other links to other sites they have, this has become a very successful part of what Google Plus can do.