PR and Facebook

Facebook is the worlds most popular social networking site of all time with 1 billion users. It has become so powerful it is changing the way that services and businesses across the world operate. Facebook is a great tool for PR and communication companies as it always them remain connected to to their customer. With android and smartphones taking over people's lives people are now connected to Facebook 24/7. These companies take this to there full advantage and post up regular updates on their special offers and upcoming events. For small PR and communication companies with limited advertising and PR budgets Facebook is a cheap and cost effective way to promote their service. Facebook also has many other uses to a PR professional. It can also be used as a very cheap form of marketing, with the use of individuals sharing their feelings, what's happening in their daily lives, likes and comments. This commenting and liking of items on Facebook is also a great way for PR professionals to build relationships with their target market. Most of the time the customers do all the work for the PR professionals by sharing to their friends. Finally the one thing PR and communicate professionals must remember that Facebook is only effective if it is up to date. It is crucial that they update their page regularly, this maintains a good brand image.