PR and Pinterest

Today I am going to talk about the advantages of Pinterest when in the Pr and communications industry. Pinterest is a pinboard-style photos sharing website. It allows users to pin pictures, create boards 'colleges' of their favourite pictures. Users can upload their own images or pin other images from other sources. PR companies can take this site to their full advantage by using other social media tools to direct traffic to their Pinterest account as Pinterest is linked with many sites like Facebook, twitter , blogger and Google Plus. Pinterest is very popular among women with the most pinned pictures themed at food and drink DIY and crafts. PR companies are aware of the majority female users and take this to their full advantage by Pinterest to communicate young female audience. However Pinterest is mainly used for businesses. Many retail companies in particular use Pinterest to promote their products. For example the brand Calvin Klein use Pinterest to promote their brand. Business can create their own page follow other uses and share and pin pictures.