PR and Podcasting

Today I am going to discuss the effectiveness of podcasting in the PR industry. A podcast is a series of audio, video, PDF or ePub files downloaded through the web. The word comes from iPod and broadcast. Since the expansion of the Internet the podcasting market had grown and many business and companies have taking this idea on board. Many PR companies for example would have a sample podcast on their Facebook page or website to entertain their audience. These video or audio clips would only last for up to 9 minutes max but it adds quality to a Webpage or site. PR professionals are well aware also that it increases their ranking in the search engine. Podcasts however are not only a very good way to entertain their audiences but also an easy Way to present information to, through video tutorials or radio interviews.

PR and SocialPro

Today I am going to talk about PR and a social networking tool called Social Pro. Social Pro is a powerful tool that allows to manage all your favourite sites and automatically update your MailChimp list with social networking sites like twitter Facebook Instagram and LinkedIn. This site is ideal for PR companies as they only have update their status or picture once and it is then updated for all of their social networking sites. This saves time and increases work effectiveness.

PR and Pinterest

Today I am going to talk about the advantages of Pinterest when in the Pr and communications industry. Pinterest is a pinboard-style photos sharing website. It allows users to pin pictures, create boards 'colleges' of their favourite pictures. Users can upload their own images or pin other images from other sources. PR companies can take this site to their full advantage by using other social media tools to direct traffic to their Pinterest account as Pinterest is linked with many sites like Facebook, twitter , blogger and Google Plus. Pinterest is very popular among women with the most pinned pictures themed at food and drink DIY and crafts. PR companies are aware of the majority female users and take this to their full advantage by Pinterest to communicate young female audience. However Pinterest is mainly used for businesses. Many retail companies in particular use Pinterest to promote their products. For example the brand Calvin Klein use Pinterest to promote their brand. Business can create their own page follow other uses and share and pin pictures.

PR and LinkedIn

Today I am going to talk about the advantages of LinkedIn a social networking site for professionals. LinkedIn has a wide user base with more than 200 Million users. LinkedIn allows PR professionals to maintain their list of connections that they have built up over time. This is stored on their LinkedIn profile. All users of the site can upload their cv design their own profile and showcase their work. Since August 2011 LinkedIn has been available for android, iPhone and smartphone. This changed the way that LinkedIn was used by companies as PR professionals could be connected to their business colleges 24/7. LinkedIn also allows companies to showcase their brand and demonstrate your companies expertise. You can add videos tell other LinkedIn members about your company, it's culture and its employees. PR practitioners take this website to their full advantage as they also use it to direct traffic to their website and Facebook pages telling customers more about what they offer.